Advertising in the 21st century!
In this age and time, the trends in advertising and marketing have changed big time. Businesses, small and big have to either catch the latest effective method or be left behind. Gone are the days when advertising in billboards on the highways was effective. Spending millions in TV advertisements are the thing of the past. Now, with internet marketing and mobile apps , companies are forced to come up with innovative methods just to survive the competition and beat the next new start-up.
Enter Search Engine Optimization and Facebook ads. A whole new industry has been created centered around helping businesses market and advertise their services via the internet. SEO or SEM as it is sometimes is referred to, is an effective way of getting your website be found easily in the search engines.
Dentists and Dental businesses are increasingly turning to Search Engine Marketing companies to help market and reach more customers. Every major city in the United States has more than half a dozen SEO companies. But how do you decide which is the best or right marketing firm for your dental business?
There are few ways to figure this out.
1. Word of Mouth – do you know any of your colleagues, or friends who has used the services of an SEO company and can refer you to them?
2. Do your research – if you have the time, you can research into the top 5-6 companies online and zero in on the one that suits your company the best. Of course this is time consuming and not many dentists have the luxury to do this.
3. Put an ad and wait for SEO companies to reach out to you. This is also a tried and tested method.
One of the dentists in Detroit Michigan area who is a subscriber of our Dental TV channel Madmundo TV recently had a SEO firm doesign her website and also do SEO for her website. She saw a 50% increase in new customers to her practice in the next 3 months which she directly credits to the work this company RightKey Solutions performed . This company is a SEO company based in Detroit and is pretty well renowned in the local circles. This Detroit SEO company can really help you and your business. You can see their ad video below.
Google is the largest search engine in the internet and 90% of all searches are performed here. Billions of search terms are keyed in every month and if your dental practice comes up on the first page of google for the local search term of “city+dentist”, you will survive and even thrive in this economic times.
Here is an in-depth article on what search engine optimization is.
Bottom line, it is no longer enough for dental professionals to be good in their own field . To run a business, they should also be savvy enough to know how to market their services effectively and be knowledgeable of the latest trends in advertising. A good SEO firm is an asset these days for this purpose and well worth the cost they charge. If you pay them $1000 a month for their services, and they bring you only 1 new client a week, thats a mimimum $8000 a month of new revenue on an average.