A key point of the investigation is Geraldo’s enquiry: why would a global profit-making multinational hurt people locally?

Former Brazilian President Cardoso described Brazil as a socially “unfair” country - 1% of the Brazilian population owned 49% of the land and 14% of the revenue. Geraldo hopes to understand the phenomenon by exploring the economic mechanisms that created the Ford giant. On January 11, 2002, William Clay Ford, Jr., grandson of Ford’s founder and the company’s CEO, announced the lay-off of 35,000 employees and a $1 million cut in its car production capacity.

Geraldo wants a Ford director to justify this decision.